¡¡ÄúµÄλÖÃ>>Ê×Ò³>>ERPרÀ¸

³É¹¦ÊµÏÖCRM´¿ÊôÒâÍâÂð?
¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª

 

¾Ý±¨µÀʵÏÖCRM£¨¿Í»§¹ØÏµ¹ÜÀí£©µÄʧ°ÜÂʸߴï50-80%£¬Èç¹ûÓм¼ÊõÖ÷¹ÜÌá³öҪʵÏÖÒ»¸öCRMÏîÄ¿£¬ÕâÒ»¶¨ºÜÁîÈ˾ªÑÈ¡£È»¶øÈ·ÊµÓгɹ¦ÊµÏÖCRMµÄ°¸Àý£¬TidalWire¹«Ë¾¾ÍÊÇÒ»¸ö£¬¸Ã¹«Ë¾Ö÷ÒªÉú²úÍøÂç´æ´¢Æ÷¡£

TidalWire¹«Ë¾°²×°ÁËSiebel SalesºÍeSales²úÆ·£¬²¢Ê¹Óø÷ÖÖ·½·¨¹ÄÀøÆä´úÊÛÉ̲ÉÓÃCRM¡£ÎªÁË´ïµ½Õâ¸öÄ¿µÄ£¬¸ù¾ÝSteve Bonadio£¨Meta GroupµÄ¸ß¼¶ÏîÄ¿Ö÷¹Ü£©£¬¹«Ë¾ÅųýÁ˶ÔÓڳɹ¦ÊµÏÖCRM×î´óµÄ×è°­--¶ÔÐÂÊÂÎïµÄµÖ´¥¡£

ÖÚ¶à½â¾ö·½°¸²úÆ·¿É¹©Ñ¡Ôñ

ÔÚ2000Ä꣬TidalWire¹«Ë¾Ñ¡ÔñÁËSiebel SalesºÍeSales²úÆ·£¬µ±Ê±SiebelÒѾ­È·ÈÏÆäÔÚÏúÊۺ͹ÜÀíÁìÓòµÄÁìµ¼µØÎ»¡£Èç½ñ³öÏÖÁ˸ü¶àµÄ¾ºÕùÕߣ¬ÀýÈçÒÔϲúÆ·£ºPeopleSoft¹«Ë¾µÄCRM¡¢OracleµÄE-Business Suite¡¢SAPµÄmySAP CRMÒÔ¼°ÏñE.piphany E.6¡¢Onyx Software Inc.µÄCRM¡¢Pivotal CorporationµÄCRMºÍBest SoftwareµÄSalesLogixÕâÑùµÄÖвã²úÆ·¡£

´ÓBonadio»ñÖª£¬ÔËÐÐÕâЩ·½°¸Ã¿Î»µÄ¼Û¸ñ´óÔ¼ÊÇ$1,000µ½$2,500£»³ý´ËÖ®Í⣬Ê×ϯÐÅÏ¢¹Ù£¨CIO£©±ØÐëÔÚ×ÉѯºÍʵÏÖ·þÎñÉÏÔ¤Ëã$3¡£

Bonadio²¹³äµÀ£¬ÎªÁ˽ÚÊ¡Æô¶¯¿ªÖ§£¬CIOÃÇÒ²¿ÉÒÔ´Ó¸÷ÖÖCRM ASPÌṩµÄ·þÎñÖнøÐÐÑ¡Ôñ£¬°üÀ¨SalesForce.comºÍUpShot.com¡£ÕâÑùµÄÓÀ¾ÃÐí¿ÉЭÒéÿλÿÔÂÖ»Ðè$60µ½$125¡£. ÏȽøÐí¶àϵͳÒѾ­ÕûºÏÁËCRMºÍe-sales×é¼þ£¬Õâ¸öÊÇͨ¹ý¶àÌõÏúÊÛÇþµÀ¼ÓÇ¿¿Í»§ÐÅÏ¢ÒÔ¼°ÓÐЧµØÌá¸ß¸üÐÂÒ»¸ö²úƷĿ¼µÄЧÂʵĹؼü¼¼Êõ¡£

¾­Ñé

¶ÔÓÚ»¥ÁªÍø¶¨¹º£¬TidalWireûÓвÉÓò»Í¬µÄ³§ÉÌ£¬¶øÊDzÉÓÃSiebel SalesµÄCRMÒÔ¼°Siebel eSalesµÄ»¥ÁªÍø½ÓºÏ¡£¸ù¾ÝTidalWire£¬Èí¼þÒÔ¼°ÕûºÏµÄ¿ªÏúÒ»¹²ÊÇÔÚ$ 750,000 µ½$1£¬000£¬000Ö®¼ä¡£Ò»Î»¼¼ÊõÖ÷¹ÜÑ¡ÔñÁ˸òúÆ·£¬Ä¿Ç°¸ÃÈËÒѾ­²»ÔÚTidalWire¹«Ë¾ÁË¡£

Greg Augustine£¬TidalWire¹«Ë¾ÐÅϢϵͳºÍÓ¦ÓÃÈí¼þµÄ¸±×ܲã¬ËüÒ»Ö±Ö§³Ö¸ÃÏîÄ¿¡£¸ù¾ÝGreg Augustine£¬TidalWire¹«Ë¾µÄÐèÇóºÜ¶à£º¹«Ë¾ÏëÒª²úÉú±¨¼Û²¢ÊµÏÖÒ»ÖµĶ¨¼Û£¬»ñµÃËùÓеÄÁªÏµºÍÕËÄ¿ÐÅÏ¢£¬²¢½«Êг¡ÐÅÏ¢·´À¡¸øÓû§¡£

×î³õ£¬ÏµÍ³×ÛºÏÕßAkibia¿ªÊ¼ÔË×÷Õâ¸öÏîÄ¿£¬µ«ÊÇÏÖÔÚAugustineÒѾ­×¨ÃŹÍÓ¶ÁËÒ»¸ö¸ºÔðSiebelµÄϵͳ¹ÜÀíÔ±ÒÔ¼°Ò»¸öÕûºÏSiebelÓëÆäËûϵͳµÄ½¨Öþʦ¡£

ÏÂÃæÎªTidalWireÌṩµÄÎåÌõ¹Ø¼üµÄ¾­Ñ飺

¾­Ñé1£ºÈÏÕæ¼Æ»®
È·¶¨¹æÔòÒÔ¼°»ñµÃ»ù×¼ÊÇÒ»¸öCRMÏîÄ¿¼Æ»®½×¶Î±Ø²»¿ÉÉÙµÄÒ»²¿·Ö¡£CIOÃÇÓ¦¸ÃÈ·±£Ö°Ô±Ê¶±ð¿É²âÁ¿µÄÐÔÄܹæÔò£¬ÀýÈçÏúÊÛÑ­»·´ÎÊý¡¢ÏúÊÛÁ¦Ôö¼Ó»òÕß¶¨¼ÛµÄ¿É±äÐÔ¡£Bonadio½âÊ͵À£¬»ù±¾ÉÏÀ´Ëµ£¬ÓйØÔö¼ÓµÄÊÕÈëºÍ/»ò½ÚÊ¡µÄ¿ªÖ§µÄºâÁ¿¿ÉÒÔ×÷ΪĿ±ê¡£°´ÕÕÒ»¶¨µÄ¹æÔò£¬Ò»¸ö¹«Ë¾ÐèÒª¶Ôͬһ·½ÃæÔÚʹÓÃCRMµÄǰºó½øÐбȽϡ£

¾­Ñé2£º¶Ô¸ÃÏîÄ¿µÄÖ§³ÖÕ߱鼰Õû¸ö¹«Ë¾
¼¼ÊõÖ÷¹Ü¿ÉÒÔÀûÓüƻ®½×¶ÎËѼ¯ÏîÄ¿ÐèÇ󣬵«ÊÇÒ²Òª»ñµÃ¶Ô¸ÃÏîÄ¿µÄ¹ã·ºÖ§³Ö¡£ "Äã±ØÐëҪȡµÃ¸ß²ã¹ÜÀíÕßµÄÖ§³Ö" Augustine˵µÀ£¬"Õâ²»ÄÜÖ»ÊÇ¿ÚÍ·ÐÎʽ£¬±ØÐë´ï³ÉÒ»¸öʵʵÔÚÔÚµÄЭÒé¡£"

ÔÚCRMÏîÄ¿µÄÔçÆÚ£¬TidalWire»ñµÃÁ˶ԸÃÏîÄ¿ÆÕ±éµÄÖ§³Ö£¬Ô­ÒòÊǸù«Ë¾Ã»ÓÐÓÅÓÚCRMµÄ¿Í»§Êý¾Ý¸ú×ÙÈí¼þ£¬¶øÇÒҲûÓоºÕù¶ÔÊÖ¡£µ±Ç°Çé¿öǡǡÏà·´£¬ËùÒÔCIOÃDZØÐëÈÏÕæÕÒ³ö²»×㣬²¢Ö¤Ã÷ÈçºÎ¿ÉÒԳɹ¦ÊµÏÖ£¬¾ÍÏñÔÚ¾­Ñé3ÖÐÌáµ½µÄ¡£

¾­Ñé3£º´ÓÔçÆÚ¿ªÊ¼ÈÃÓû§½éÈë
×î´óµÄÒìÒéÖ®Ò»¿ÉÄÜÀ´×ÔÓÚÓªÒµ²¿ÃÅ£¬¼´CRMÊÔͼҪ֧³ÖµÄ×éÖ¯¡£Òò´ËÒ»¸öCIO±ØÐëʱ¿Ì×¼±¸ºÃÓ¦¸¶±ä¸ïÒÔ¼°´«Í³Áé»îµÄÏúÊÛ·½·¨µÄ²»ÊÜ»¶Ó­µÄ¹ÜϽËù´øÀ´µÄ¿Ö»Å¡£

"ÏúÊÛԱͨ³£²»Ï²»¶ÊÜÈ˹ÜÖλòͬÆäËûͬÊ·ÖÏíÐÅÏ¢£¬" Bonadio˵µÀ¡£È»¶ø£¬Ò»¸öCRMÈ¡µÃ³É¹¦µÄÖØÒªÒòËØÔÚÓÚÏúÊÛÖ°Ô±µÄ̬¶È¡£

¿ªÊ¼£¬CRMÓû§½çÃæ±ØÐëÊÇÒ×ÓÚµ¼º½£¬·ñÔò½«¶ÔÕû¸öÏîÄ¿Ôì³ÉÓ°Ïì¡£³ý´ËÖ®Í⣬±ÈÈç˵·¢ÉúÒ»¸öÇëÇóʱ£¬±ØÐëÉèÖÃÊäÈë¿Í»§Êý¾ÝµÄ±ê×¼£¬¶øÇÒÔÚÏúÊÛѹÁ¦ÏÂÕâ¸ö±ê×¼Ó¦±ÜÃâÔì³É²»Âú¡£

ΪÁËÓ®µÃÓû§µÄÂúÒ⣬CIO±ØÐëÓÕ»óÈËÃÇʹÓøÃÓ¦ÓóÌÐò¡£Ò»ÖÖ·½·¨ÊÇ£¬ÔÚʹÓõõ±µÄÇé¿öÏ£¬ÏÔʾCRMÊÇÈçºÎͨ¹ýÌṩʵʱ¿ÉÓõÄÓû§Êý¾Ý»òÔÊÐíÂô·½¿´µ½²úÆ·ÖÆÔìÀ´°ïÖúÏúÊÛÔ±Á˽âÇé¿ö¡£Ò»¸öÏúÊÛȺÌå¿ÉÄÜÇãÏòÓÚʡʱÉ豸£¬ÀýÈçÎļþÏúÊÛ±¨¸æ¸ü¿ìµÄ·½·¨¡£

ÔÚTidalWire¹«Ë¾£¬AugustineչʾÁËÆä"The Promised Land"¡£

ͨ¹ýÕâÒ»½×¶Î£¬AugustineµÄÒâ˼ÊÇ"ÄãÐèҪΪËûÃÇչʾËûÃǵĸ¶³öµÄÄ¿µÄÊÇΪÁËʲô£¬ÒÔ¼°ÎªËûÃÇ´øÀ´ÁËÔõÑùµÄÖ±½ÓºÍ¼ä½ÓµÄÀûÒæ¡"Ò»µ©ÏúÊÛȺÌå³É¹¦ÊµÏÖÕâһĿ±ê£¬È»ºóCIO¾Í±ØÐëѸËÙ´«´ïÕâЩ³Ðŵ¡£

¾­Ñé4£ºÔö¼ÓÏîÄ¿µÄչʾ
Ôö¼Ó¶ÔÏîÄ¿µÄչʾ½«ÓÐÖúÓڳɹ¦ÊµÏÖÒ»¸öCRMÏîÄ¿ÒÔ¼°¶ÔËüµÄÈϿɡ£AugustineÈÏΪ"Èç¹ûÄ㳤ʱ¼ä´ÓÊÂÒ»¼þÊÂÇ飬Äã¾Í»á¶ÔËüʧȥÐËȤºÍÐÅÐÄ¡£"

Ê×ÏÈ£¬È«²¿ÁгöÆäÉÌÒµÐèÇó£¬È»ºó£¬½«Æä¼ò»¯³ÉÈý¸öÒ×¹ÜÀíµÄ×îСÐÍÏîÄ¿£¬Ã¿Ò»¸öСÐÍÏîĿӦ¸ÃÔÚ²»¶àÓÚÈýÎå¸öÔÂÄÚÍê³É¡£Ëæºó£¬ÏòÏîÄ¿µÄÖ§³ÖÕßÒÔ¼°ÏúÊÛ³ÉԱ˵Ã÷ÒªÍê³ÉµÄÈÎÎñÒÔ¼°Ê±¼ä¡£ÔÚTidalWire£¬µÚÒ»½×¶Î£¨¼´Siebel SalesÕûºÏÆÚ£©Òª³ÖÐøÁù¸öÐÇÆÚ£¬ÕâÒ»½×¶ÎµÄÈÎÎñÓУºÌṩ»ù±¾µÄÕËÄ¿¡¢ÁªÏµ·½Ê½ºÍʱ»úÒÔ¼°±¨¼ÛºÍ¶¨¼Û¹ÜÀí¡£

µÚ¶þ½×¶ÎÊǾ­ÓÉSiebel eSales¶ÔÓû§µÄÍâÁªÓ¦Óã¬Õâ¸ö½×¶ÎÑÓÐøÈý¸öÔ¡£µÚËĽ׶γÖÐøËĸöÔ£¬ÔÚÕâ¸ö½×¶ÎÀïͨ¹ýÌṩһ¸ö¸üÓÐЧµÄ½çÃæ²¢×ÛºÏÔÚÏßÓû§Ê¹ÓÃCRMµÄ¶¨Öƹ¦ÄÜÀ´¸ÄÁ¼»ùÓÚ»¥ÁªÍøµÄ²úƷĿ¼¡£ËæºóµÄչʾÒѾ­³ÖÐøµØÔö¼Ó¹¦ÄÜ£¬ÀýÈçEDIÁ¬½Óµ½FedExµÄºóÇÚ·þÎñ£¬Õâ¸ö³öÏÖÓÚ2002Äê5Ô¡£

¾­Ñé5£ºÓÐЧµÄÖÕ¶ËÓû§Åàѵ
Augustine˵µÀ£¬½ñÌ죬¸ß´ï80%µÄ¹«Ë¾Óû§ÔÚһЩ·½Ê½ÉÏʹÓÃSiebel£¬¸ÃϵͳÔÊÐíÏúÊÛ×éÖ¯¹ÜÀíÏúÊÛ·Ïߣ¬´ó´óÓÐÖúÓÚÐÐÏú¡£

ÉÌÒµ¿ª·¢Ô±¹¤¿ÉÒÔ·ÃÎÊпª·¢¼Æ»®µÄ¹ý³Ì²¢ÇÒÖ´ÐÐ×éÖ¯¿ÉÒԲ鿴Óû§×î½ü¹ºÂòÇé¿öÒÔ¼°ËùÓеı¨¼ÛºÍ¶¨ÖƵÄ״̬µÈµÈ¡£

ΪÁËÓ®µÃÒÆ¶¯¿Í»§£¬Augustine½¨Á¢ÁËÒ»¸öǿ׳µÄÅàѵ¼Æ»®¡£¿ªÊ¼Akibia¿ª·¢ÁËһϵÁеÄÅàѵÊÖ²áÒÔ¼°Ò»Ð©ËµÃ÷¹¦ÄܺÍʹÓõĿγ̣»È»ºóTidalWire½«Ò»¸ö»áÒéÊÒÓÃ×÷Åàѵ³¡Ëù£¬ÀïÃæÅ䱸ÁËPC£¬ÓÃÀ´½âÊ͹¦Äܲ¢ÔËÐÐһЩʵÀýÁªÏµ£¬ÀýÈçÈçºÎ´´½¨Ò»¸öÕËÄ¿»òÍê³ÉÒ»´Î¶¨ÖÆ¡£Ò»¸öÄÚ²¿Ö§³Ö×éÖ¯½«°ïÖúÄÇЩ¶ÔʹÓÃϵͳÓÐÒÉÎʵÄÓû§¡£

Ͷ×ʻر¨ÂÊÈÔÈ»ºÜÄѲâÁ¿

ʹÓÃCRM£¬TidalWire¿ÉÒÔÌṩµÄ¹¦ÄÜÓУº

¾¡Á¿±£Ö¤²úÆ·¶¨¼ÛÖеĿɱäÐÔ¡£
ͨ¹ý¶ÔÏúÊÛÇúÏߵĸú×ٺͱ¨¸æ£¬½µµÍÏúÊÛÖÜÆÚ¡£
Ôö´óÀýÈç²úÆ·ÐèÇóºÍÕËÄ¿µÄ¿É¼û¶È¡£
ͨ¹ý½áºÏ¿Í»§ÐÅÏ¢À©´óÊг¡¡£
TidalWire¾Ü¾øÌṩÈκÎͶ×ʻر¨ÂʵÄÊý¾Ý£»²¿·ÖÔ­ÒòÊÇËûÃÇÒ²²»ÊÇ¿ÉÒÔºÜ׼ȷµØµÃµ½Õâ¸öÊý¾Ý£» Augustine½âÊ͵À£¬¶ÔÓÚÏúÊÛ×éÖ¯À´Ëµ£¬ÉõÖÁһЩÁªÏµ¹ÜÀí¹¤¾ßÊDz»ÊìϤµÄ¡£

¶øÇÒ£¬¾¡¹ÜÏúÊÛÔ±¹¤±§Ô¹Ôöǿϵͳ£¬µ«ÊǼ¼ÊõÖ÷¹ÜÈÔ´ó²½½øÐÐÕâ·½Ãæ¡£ÀýÈ磬ÎÒÃDZØÐëÒª´¦ÀíÁîÈË·³Äյı¨¼Û±íºÍ¶Ô¶îÍâÐÅÏ¢µÄÇëÇ󣬵«ÊÇÕýÈçAugustine˵µÄ£¬Á½ÄêǰÁ½ÄêǰÎÒÃÇÉõÖÁûÓÐÒ»¸ö±¨¼Û±í¡£

ÏÂÒ»²½£¬AugustineµÄ¼Æ»®ÊDz»¶ÏÔöǿϵͳ¡£Ëû˵µÀ£º"ΪÎÒÃǵÄÄÚ²¿Ô±¹¤ºÍÍⲿ¿Í»§£¬ÎÒÃǽ«²»¶ÏѰÇó¿ÉÒÔÌá¸ßÐÔÄܵķ½·¨¡£"Ŀǰ£¬AugustineµÄ¼¼ÊõȺÌåÖÂÁ¦ÓÚΪ¹«Ë¾µÄÍâÁªÍøÔöÇ¿¹¦ÄÜ£»ÔÚ²»¾ÃµÄ½«À´£¬ËûÃǽ«Éý¼¶µ½Siebel 7.5¡£

Ô­ÔØÓÚ£ºTechUpdate.com
¡¾»ØÉÏÒ³¡¿
¡¾»ØÊ×Ò³¡¿