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·An Overnight Success Story new!
·How the Supply Chain Will E-ffect Sales Forces
·New CRM Philosophy
·CRM - Back to basics to get it right
·Banking on CRM银行业的客户关系管理
·What a Deal—看CRM如何省钱
·Growing Pains——CRM市场纷争日益激烈
·Microsoft CRM: Friend or Foe?微软CRM,是敌是友?
·Why integration will make or break your CRM plans
·Five myths of supply chain management
·Finger-pointing and the CRM blues
· 5 Lessons in Supply Chain Management
·Too Close for Comfort
·Think big (as in ERP)
·CRM--The Right Tool for the Job
·ERP fundamentals
·Get the CRM You Need at the Price You Want
·It’s Not Your Father’s Manufacturing World
·Reduced Demand 简化需求
·Managing Supply Chain Pain Points
·Building Flexibility Into the Organization
·The Myths of CRM——CRM的神话

A lot of hype surrounds the CRM field, making it difficult to choose a CRM package that best suits a company’s needs.
大量的广告充斥着CRM领域,使得选择最能满足企业需求的CRM软件包非常困难。
·e-Collaboration Energizes the Heart of the Supply Chain 电子协作让供应链充满活力
·ERP and the Big Picture——ERP和重要蓝图(7/12/2001)

Getting maximum return for your enterprise system investment.

让你企业的系统投资最大限度地得到回报
·Financial Services: Strategic Shift Drives CRM——策略调整驱动客户关系管理
(5/28/2001)

金融服务公司正在调整以产品为中心的策略,取而代之的是以客户为中心的经营策略,他们正在将连接客户服务的呼叫中心改造为客户联系中心,这次策略改变 正在推进北美的金融服务业客户关系管理软件市场迅速发展。
·Good and Getting Better 好与更好 ——(5/24/2001)

An enterprise’s supply chain is molded by the four business drivers of cost, quality, service, and flexibility.
一个企业的供应链由四个商业驱动器构成,它们是成本、质量、服务和灵活性。

External forces—cost, market, macroeconomical/political, competitive, technological—command different strategies and short-term tactics.
外部力量——成本、市场、宏观经济政策、竞争、技术——要求不同的策略和短期战术。

Continuous improvement means thinking creatively. It relies on a culture that strives to become a best practice and it uses benchmarking for process improvement.
不断的进步意味着有创造性地去思考,它依赖于努力形成最好实践的文化氛围,利用的基准是过程的改进。
·Movers and Shapers 加工者和运输者 ——(5/23/2001)

The impact of logistics on global supply chains.
后勤工作对全球供应链的影响
·How to stay out of trouble with ERP如何避免ERP的麻烦?——(4/12/2001)
·Just Say CRM——(3/19/2001)
Speech recognition makes customer relationship management simple. CRM companies have finally come to understand an important fundamental: Salespeople love to talk.


语音识别使用户关系管理简单起来。 CRM公司最后已经明白了一条重要的原则:售货员喜欢交谈。
·Put ERP Into Overdrive——让ERP高速运转起来 (3/6/2001)

Summary: Enterprise resource planning is designed to manage and automate vast swaths of business activity, but it's an incomplete solution. Document management - or content management, to use the latest rubric - adds an extra measure of functionality.


概要:企业资源规划被设计来管理和自动操作大量的商务活动,但它是一个不完善的解决办法。 文件管理—— 或者引用最新的说法叫做内容管理——增加了一个额外的功能。
·Goodbye CRM, Hello eBRM ——再见吧,客户关系管理,你好,商务关系管理

CRM 是旧帽子了, 应用服务提供商正在电子商务关系管理的比赛过程中。我认为现在是废除客户关系管理这个工业术语的时候了,它已经不足以涵盖它需要包括的所有不同的应用软件了,它不描述任何具体的可识别的产品套件,而且不论如何,它正在迅速变得不可信。 应用服务提供商不需要它。 CRM 最初是被卖主空想出来的,他们期望与企业资源规划软件( ERP)制造者平起平坐, ERP 使一个大企业的所有内部运作自动化,而 CRM 是那些商业企业对外部做的相同的操作,面向客户的操作——或者至少,是销售人员唱的高调。

Is ERP a Silver Bullet? ERP真的是银子弹吗?

· Initially, the goal of ERP systems was to reduce the effort invested in managing data entry and paperwork. 最初,建立ERP系统的目的是为了减少在管理数据和文书工作中的投入。

· Most ERP systems can capture the data needed to support both the manufacturing and accounting operations, or they can be modified to do so. 大多数ERP系统能获得必要的数据来支持生产和帐务处理,或者说可以被改造成这样。

· Involving your manufacturing personnel in the ERP development project not only will increase the probability of a successful implementation-it will help you create a shop-floor tool instead of a shop-floor burden. 把你的生产人员包括在ERP建设工程中,不仅会增加实施成功的可能性,还会帮你建立一个车间工具,而不是一个负担。

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